Just a name, but it's important

How to choose a name for your company. At first glance it seems that this is a very simple question, but not at all. "As you will call a ship, so he will swim." In addition, your name should appeal not only to you, but also to clients.

What qualities should your title be?

The title may show the essence of what your firm provides, what it does.
The name should be directed to all categories of people.
Memorable, simple, but tasteful. To make it easy and sonorous.
Should cause pleasant associations.
You can use foreign words.
Normative lecture is obligatory.
It is possible to use signs, abstractions, metaphors, abbreviations, abbreviations of any other types, word combinations.
You can use your name or surname.
You can also use any other word on which there is enough fantasy, that is, invented.
The shorter the better. It is easier to transfer it from mouth to mouth.
Relevance and originality will never hurt (but still, do not forget to look back in the past and look ahead, maybe something will inspire you from the rarities or events of the past that once was popular and remains to this day).

If you like to stand out, it's not necessary to use a name that speaks loudly about what you are doing. You can use the original name, without meaning, perhaps with a touch of humor. Find out which titles are worn by firms you are competing with. Choosing a name is a creative process, but if you have definitely defined the name, then have some more options in stock. The fact is that when you approve it with legal entities, there is a chance that it can be occupied. Respect this responsibly, even from the name you may have a great success or, conversely, a complete failure.